Strategisches Management auf Unternehmensebene<\/h3>\n

Ihr Gesch\u00e4ftsfeldportfolio bestimmt das Fundament, auf dem der Unternehmenserfolg beruht. Doch m\u00f6glicherweise sind hier noch Potentiale und Ressourcen vorhanden, die es optimaler und effizienter einzusetzen gilt?<\/p>\n

Hierbei befasst man sich mit der Gestaltung eines Gesch\u00e4ftsfeldportfolios, um die Ressourcen des Unternehmens auf die einzelnen Gesch\u00e4ftsfelder optimal zu verteilen. Um dies zu gew\u00e4hrleisten, m\u00fcssen die Strukturen im Unternehmen gem\u00e4\u00df einer umfassenden Strategie angepasst werden.
\nIm Gegensatz zum strategischen Management auf Gesch\u00e4ftsfeldebene bedient sich die Strategie auf Unternehmensebene ganzheitlicher Konzeptionen, die die komplette Ausrichtung sowohl kurzfristig wie auch mittelfristig und m\u00f6glichst sogar langfristig beinhaltet.<\/p>\n

Dazu z\u00e4hlt zuerst die Herausarbeitung des Parenting Advantage, der USP (Alleinstellungsmerkmale) und der sogenannten Globapositionierung. Letztere beschreibt die Marktausrichtung eines Unternehmens im unmittelbaren und mittelbaren Umfeld von Wettbewerbern, Kunden und Lieferanten sowie Gesch\u00e4ftspartnern. Wenngleich diese Aufstellung durchaus aufwendig werden kann, ist sie dennoch von unsch\u00e4tzbarem Vorteil, wenn es sp\u00e4ter darum geht, die einzelnen Details zu erfassen, die in der strategischen Ausrichtung von existenzieller Bedeutung sind.<\/p>\n

Sp\u00e4ter, in der konkreten Durchf\u00fchrung einer SWOT Analyse, die um eine Market-based View, eine Resource-based View und eine Relational View durch unsere Unternehmensberater erweitert wird, Ausgangspunkt f\u00fcr die Umsetzung der soeben erarbeiteten Kenntnisse. Hieraus bildet sich eine Emergenz des Unternehmens heraus, also eine Umordnung der Eigenschaften und Strukturen des Betriebs.<\/p>\n

Diese theoretisch anmutenden Ausf\u00fchrungen zeigten bereits in zahlreichen Branchen (Automotive, Health Care, Chemische Industrie, Maschinenbau, High-Tech, IT- und Kommunikation, Financial Services etc.) durch ihre Anwendung ihre nachhaltigen Vorteile auf. Unsere Unternehmensberatung steht Ihnen hinsichtlich der Umsetzung dieser Methodik gerne zur Seite.<\/p>\n","protected":false},"excerpt":{"rendered":"

Strategisches Management auf Unternehmensebene Ihr Gesch\u00e4ftsfeldportfolio bestimmt das Fundament, auf dem der Unternehmenserfolg beruht. Doch m\u00f6glicherweise sind hier noch Potentiale und Ressourcen vorhanden, die es optimaler und effizienter einzusetzen gilt? Hierbei befasst man sich mit der Gestaltung eines Gesch\u00e4ftsfeldportfolios, um die Ressourcen des Unternehmens auf die einzelnen Gesch\u00e4ftsfelder optimal zu verteilen. Um dies zu gew\u00e4hrleisten, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":884,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-890","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"fsgu-group.de","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"Das angezeigte Beitragsbild sollte mindestens 200x200 px gro\u00df sein, damit Facebook und andere Social-Media-Websites es \u00fcbernehmen.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"strategisches-management-auf-unternehmensebene","permalinkFormat":"https:\/\/www.fsgu-group.de\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.fsgu-group.de\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":{"table-of-contents-plus\/toc.php":"Table of Contents Plus"},"primaryTaxonomy":false,"serpData":{"title":"Strategisches Management auf Unternehmensebene %sep% %sitename%","description":"Durch das strategische Management auf der Unternehmensebene werden die Leitlinien f\u00fcr den Unternehmenserfolg festgelegt. 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